BPuhl’s Blog

A little bit of everything without actually being much of anything

Airline Customer Feedback Program

Posted by BPuhl on November 6, 2007

Have you ever sent an e-mail to a co-worker (and probably their manager) because they helped you out, went over and above, or were just plain good when you needed them to be?  What about doing the same thing for an employee at your favorite restaurant, store, or mega-corporation that’s helped you out?  Sometimes, this can be downright hard to do!

Well, I’ve been traveling a lot this year, enough to get the MVP Gold benefits for Alaska Airlines.  Like many other points/rewards programs, when you reach one of their special levels, they send you a welcome packet in the mail with your membership card, etc…

I was really surprised when I got the package from Alaska Airlines, and there were 10 cards for Alaska’s Employee Recognition program.  The idea was simple, but struck me as brilliant:  Since you’ve reached this level, you must fly a lot, so you probably have a better opinion than most of what’s good and bad, so who better than you to let our employee’s know when they are doing a good job?  Simple, yet effective. 

Now, I don’t know what’s in it for the employee’s, but even if it’s just a little gold foil star on their next performance review I’m sure it means something to them.  After all, who doesn’t like being recognized for doing a good job.

Alaska Airlines – Good job!


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