Facebook is going to allow user names on June 12th

If you use Facebook, you might notice a box when you log in that says beginning June 12th, Facebook will allow registration of user names.  If you “click here” to have them send more info, you’ll receive this in your registered email inbox:

Starting on Friday, June 12th, at 9:01pm, you’ll be able to choose a username for your Facebook account to easily direct friends, family, and coworkers to your profile.

To select your username, visit the link below after 9:01pm on June 12th:

http://www.facebook.com/username/

To learn more about usernames, visit the Help Center:

http://www.facebook.com/help.php?page=896

Thanks,

The Facebook Team

 

So what does this mean?  Well, for one thing, it means that if you’ve got a common name – or – if your like me, and you KNOW that there’s someone else on Facebook with the same name (since he and I are actually friends on Facebook), then it means that you want to “claim” your user name as soon as the application opens.

I did seen an interesting article here http://www.huffingtonpost.com/jonathan-handel/trademark-protection-and_b_213756.html about trademark registrations and how Facebook intends to handle squatters.  So don’t bother trying to register facebook.com/McDonalds, you won’t have it for long if you do. 

I like the very last part of that article though.  There is already a recommendation for what to do, if somebody maliciously claims not only your trademark, but also fills out the forms sufficiently such that you (the legitimate owner of the trademark) actually can’t use the automation to claim it back.

Oh how much fun Identity Management can be